HMSA

Pilina First worked with HMSA on projects including messaging and marketing for their payment transformation campaign, as well as event planning, marketing, and coordination support for hosting the Western Leadership Conference of leading health plans.

Western Leadership Conference is a gathering of primarily west-coast-located Blue Cross Blue Shield health plans. The plans’ senior leaders and their Boards of Directors come together for several days to talk about trends in the health care industry and also to connect, build pilina (relationships), and be immersed in the place they are visiting.